37 Iconic 90s Toys That Literally Everyone Wanted

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I was born in the early 80s, which by my math (and feel free to disagree with me here), makes me a 90s kid. At least a kid part of the 90s.

I’m sure everyone feels like their childhood was the golden era to be a kid, but I truly believe that was true of the late 80s and particularly the 90s. Remember how exciting Nickelodeon was? I mean truly remember it? Hit show after hit show. Every commercial was for a toy, cereal, or some new show that was made for YOU. This was also the golden age of MTV. And TOYS!

So let’s take a trip down memory lane with the most iconic 90s toys that we all saw endless commercials for, saw our friends get for their birthdays, or maybe we were lucky enough to own.

1. Tamagotchi

90s toys - A pink Tamagotchi device with purple buttons is attached to a silver beaded keychain. The screen displays a pixelated pet, and the word Tamagotchi is visible in bright yellow above the screen.
  • Why It Was Iconic: This 90s toy was a digital pet that taught kids responsibility by requiring constant feeding, cleaning, and attention.
  • Fun Fact: The Tamagotchi name is a blend of the Japanese words for “egg” (tamago) and “watch” (uochi).

2. Furby

A grey and white furry toy with large eyes and a beak-like mouth sitting against a plain white background. The toy has big pointed ears and a tuft of fur on top of its head.
Via eBay
  • Why It Was Iconic: The interactive “pet” that spoke its own language (Furbish) and “learned” English as you played with it.
  • Fun Fact: The FBI reportedly banned Furbies in the Pentagon due to concerns they could record classified conversations.

Related: 10 Rarest Toys from the 80s and 90s That Are Worth Thousands Today

3. Bop It

A Bop It toy with a black body, blue accents, and yellow ends. The center reads Bop It in yellow letters, and the ends are labeled Pull It and Twist It. The toy is on a white background.
Via Etsy
  • Why It Was Iconic: A fast-paced, reflex-based game that required players to “Bop it, Twist it, and Pull it” in rapid succession.
  • Fun Fact: Bop It’s catchy audio commands were voiced by Scott Parkin, a professional voice actor.

4. Pogs

A pile of colorful collectible pogs featuring various cartoon and graphic designs, including characters like Bart Simpson, skulls, and abstract patterns.
Via Reddit
  • Why It Was Iconic: Pogs became the ultimate playground collectible and tradeable game. It was essentially schoolyard gambling, which is also why it was banned.
  • Fun Fact: Pogs originated in Hawaii as part of a milk bottle cap game.

Related: The Epic History of Pogs: The Iconic 90s Toy Crave That Took Over Recess

5. Skip-It

A promotional image showcases the iconic Skip-It toys by Tiger Electronics, featuring three vibrant devices with pink balls attached to orange ankle loops. The playful text reminds you that "Batteries not included.
  • Why It Was Iconic: This ankle-hopping 90s toy tracked your jumps, turning outdoor play into a friendly competition.
  • Fun Fact: Skip-It’s original version didn’t have a counter, but it was added later to make it more “gamified.”

Related: Skip-It: The Nostalgic 90s Toy That Kept Kids Active

6. Super Soaker

  • Why It Was Iconic: The ultimate water gun with pressurized water blasts that changed backyard battles forever.
  • Fun Fact: It was invented by NASA engineer Lonnie Johnson, who also worked on the Galileo spacecraft.

7. Beanie Babies

A collection of colorful stuffed animals, including bears, a giraffe, a frog, and a dog, with Ty tags attached, arranged on a soft beige surface.
Via Etsy
  • Why It Was Iconic: Beanie Babies were collectible plush toys that sparked a global craze.
  • Fun Fact: Some rare Beanie Babies, like “Princess” the bear, still fetch high prices on resale markets.

8. Cabbage Patch Kids

A collection of Cabbage Patch Kids dolls in various outfits and hairstyles, including red and blonde yarn hair, displayed closely together. The dolls have distinct round faces and big eyes, surrounded by various fabric textures and colors.
Via Reddit
  • Why It Was Iconic: Cabbage Patch Kids dolls were must-have toys for kids in the 80s and 90s.
  • Fun Fact: Each doll had a unique name and “birth certificate,” making them feel special to each owner. Also there was a version called the Cabbage Patch Kids Snacktime Kid that was recalled for eating kids fingers and hair that made our list of dangerous and banned toys.

9. Power Rangers Action Figures

A collection of action figures featuring various Power Rangers in different colors, including red, black, pink, yellow, blue, and green, with accompanying toy vehicles, set against a wooden background.
Via eBay
  • Why It Was Iconic: Inspired by the “Mighty Morphin Power Rangers” TV show, these action figures let kids recreate their favorite battles.
  • Fun Fact: The Power Rangers franchise is still going strong with new TV shows and toy lines.

10. Teenage Mutant Ninja Turtles Action Figures

A collection of Teenage Mutant Ninja Turtles action figures is arranged on a wooden table. The figures include the four turtles, Splinter, Shredder, and other characters from the series, each in dynamic poses and equipped with various weapons.
Via Reddit
  • Why It Was Iconic: The action figures were a must-have for kids who loved the “Teenage Mutant Ninja Turtles” TV show.
  • Fun Fact: The franchise remains popular today, with modern reboots keeping the Turtles’ legacy alive.

11. Game Boy Color

A collection of eight colorful Game Boy Color handheld consoles arranged in two rows. The consoles are in various colors: red, yellow, clear, blue, and teal. Each console has a front screen and control buttons.
Via eBay
  • Why It Was Iconic: Nintendo’s Game Boy Color revolutionized handheld gaming by adding color graphics.
  • Fun Fact: The Game Boy Color was released in 1998 as a major upgrade to the original Game Boy.

12. Talkboy

Image of a Deluxe Talkboy cassette player with an audio cassette beside it. The background is blue and features the text Deluxe Talkboy and Tiger. The phrase Batteries not included is shown at the bottom.
Via YouTube
  • Why It Was Iconic: The voice recorder that made kids feel like spies, popularized by “Home Alone 2.”
  • Fun Fact: The Talkboy was originally a prop created for “Home Alone 2” but later became a real product due to demand.

13. Gak

An orange splat-shaped container of Nickelodeon Gak with a white cap featuring colorful branding, lying on a white surface.
Via Reddit
  • Why It Was Iconic: Nickelodeon’s gooey, stretchy slime that made the “plop” sound kids loved.
  • Fun Fact: Gak was named after a slang term for heroin, unbeknownst to Nickelodeon.

14. Slap Bracelets

A person is snapping a bracelet onto their wrist. Several colorful slap bracelets with patterns like animal prints, rainbow stripes, and hearts are displayed, showcasing their variety.
  • Why It Was Iconic: Metal bands wrapped in fabric that “slapped” around your wrist.
  • Fun Fact: Poorly made versions caused injuries, leading some schools to ban them.

15. Buzz Lightyear Toys

The image shows a boxed Buzz Lightyear talking action figure. The packaging is primarily blue with white clouds, featuring Buzz in a green and white spacesuit. It includes labels like Original Voice and Try Me!.
Via Etsy
  • Why It Was Iconic: Launched with the success of Disney’s “Toy Story,” Buzz Lightyear became an instant classic.
  • Fun Fact: Buzz Lightyear’s design was inspired by NASA’s space suits.

16. Tickle Me Elmo

A Tickle Me Elmo plush toy is seated on a gray carpet next to its packaging box. The box features a child demonstrating how Elmo shakes when tickled. Elmo is bright red with big eyes and an orange nose.
Via Reddit
  • Why It Was Iconic: This plush Elmo doll from “Sesame Street” would giggle when tickled.
  • Fun Fact: The craze for Tickle Me Elmo was so intense that it sparked shopping mall stampedes.

17. Koosh Ball

A group of colorful Koosh balls in blue, pink, orange, green, purple, and yellow. A black tag is attached, displaying Original Koosh and a warning label. The balls have soft, rubbery spikes.
  • Why It Was Iconic: Simple yet satisfying, the soft, rubbery Koosh Ball became a sensory delight.
  • Fun Fact: The Koosh Ball’s name comes from the sound it makes when it lands—”koosh.”

18. Easy-Bake Oven

A girl uses the Easy-Bake Oven & Snack Center. The image shows various pastries like doughnuts and brownies on a special warming tray. The box highlights features like making doughnuts and includes refill mix options.
Via eBay
  • Why It Was Iconic: The Easy-Bake Oven allowed kids to bake their own mini treats using a simple light bulb as a heat source.
  • Fun Fact: The Easy-Bake Oven was originally released in 1963 but saw a resurgence in popularity in the 90s, with updated models and new recipe kits.

19. Tiger Electronics Handheld Games

An electronic handheld game featuring Sonic the Hedgehog 2 by Sega. The device has classic Sonic characters on the front, with a small screen displaying game graphics. It includes yellow and blue controls for gameplay.
Via Reddit
  • Why It Was Iconic: These portable, handheld electronic games were a go-to for quick, on-the-go gaming before Game Boys became more widely available.
  • Fun Fact: Tiger Electronics specialized in creating affordable, simple games based on popular TV shows, movies, and video games. They were a precursor to the more advanced handheld gaming devices that followed.

20. Polly Pocket

The image shows two Polly Pocket toys. On the left is a closed, heart-shaped purple compact with the Polly Pocket logo. On the right, an open compact shows a miniature forest scene with small figurines, including a person and a rabbit.
Via Reddit
  • Why It Was Iconic: Polly Pocket playsets were miniature, portable dollhouses that fit in a pocket, allowing kids to carry their tiny world of adventure anywhere.
  • Fun Fact: Created by Bluebird Toys in 1989, Polly Pocket hit its peak popularity in the 90s. Its success even inspired “Mighty Max,” a more “boy-focused” version of the same concept.

21. Power Wheels

A blue toy monster truck with large black tires and white rims is parked on a concrete surface. It features yellow and orange flame decals, a black roll bar, and the word Bronco displayed on the front and side.
Via Reddit
  • Why It Was Iconic: Power Wheels were motorized ride-on cars for kids that made them feel like grown-ups behind the wheel.
  • Fun Fact: Early Power Wheels models included Jeeps and convertibles, and later versions featured brands like Barbie and Hot Wheels.

22. Small Soldiers Action Figures

Action figures of six muscular characters dressed in military-style attire. They wear various camouflage patterns and accessories such as belts, gloves, and headgear, standing in a group with expressive facial features and poses.
Via Reddit
  • Why It Was Iconic: Action figures based on the hit movie Small Soldiers that featured the Gorgonites and Commando Elite.
  • Fun Fact: The toys were designed to look like real military-grade action figures, adding to their “cool factor” for kids.

23. Sega Saturn

A black Sega Saturn gaming console with its matching controller connected. The console has a sleek design with the Sega Saturn logo on top. The controller features a joystick and multiple buttons.
Via Wikimedia Commons
  • Why It Was Iconic: This video game console offered advanced 3D graphics and was a rival to the Sony PlayStation.
  • Fun Fact: Sega Saturn’s surprise launch in 1995 took retailers and customers by surprise, causing supply chain issues.

24. Voltron Lion Toy

Packaging for a Voltron Classic Legendary Red Lion toy. It features a red mechanical lion figure with silver legs and highlights. The packaging shows the Voltron logo and a diagram indicating that it combines to form a larger robot.
  • Why It Was Iconic: Voltron’s transforming lion robots combined to create a massive super robot.
  • Fun Fact: The 90s re-release of Voltron toys followed a resurgence of the TV show on syndication.

25. Crossfire

  • Why It Was Iconic: A fast-paced, marble-shooting board game with an unforgettable rock-inspired TV jingle.
  • Fun Fact: The jingle “You’ll get caught up in the… CROSSFIREEE!” is still remembered by 90s kids to this day.

26. Polly Pocket Mansion

A colorful toy castle with pink and purple turrets, a pool, and a tent on a detailed play mat. Four small toy figures with varied outfits are lined up in front of the castle, all set on a gray textured background.
Via eBay
  • Why It Was Iconic: This larger version of Polly Pocket gave kids an expanded world of tiny adventures.
  • Fun Fact: The “mansion” was a more elaborate version of the original compact Polly Pocket, appealing to kids who wanted “bigger and better.”

27. Technodrome Playset (TMNT)

Illustration of the Teenage Mutant Ninja Turtles battling on the Technodrome, a large spherical fortress. The box showcases action scenes and includes images of the toy set and a smiling child playing with it. Bright, dynamic cartoon artwork is featured.
  • Why It Was Iconic: A massive playset from the Teenage Mutant Ninja Turtles toy line, shaped like the villainous Technodrome lair.
  • Fun Fact: The Technodrome’s eyeball turret and hidden traps made it one of the most sought-after toys of the era.

28. Ricochet RC Car

A vintage box of a Ricochet remote control car showcasing its features. The car is red with large wheels, and the box highlights its abilities like wall impact and ramp jumps with respective images and descriptions.
Via Reddit
  • Why It Was Iconic: A remote-controlled car that could flip and keep driving on either side.
  • Fun Fact: The Ricochet’s design set a new standard for “stunt RC cars” that could drive upside down.

29. Moon Shoes

A colorful vintage box of Moon Shoes, featuring images of people jumping while wearing them. The box is red with green, yellow, and purple accents, and has the phrase Kid Powered Anti-Gravity Device printed on it.
  • Why It Was Iconic: These trampoline-like shoes promised “gravity-defying fun” with every step.
  • Fun Fact: Moon Shoes were originally invented in the 1950s, but their 90s reboot made them a hit once again.

Related: Moon Shoes: The Bouncy 90s Toy That Made Kids Feel Like Astronauts

30. American Girl Dolls

Two dolls stand beside a white desk with a retro computer, flip phone, and school supplies on top. The doll on the left wears a purple sweater, plaid skirt, and white socks. The one on the right wears a denim dress with a plaid shirt tied around the waist.
Via Reddit
  • Why It Was Iconic: Each doll had a unique backstory and historical setting, teaching kids about different eras and experiences.
  • Fun Fact: The American Girl line started in 1986 but became a status symbol and collectible sensation in the 90s.

31. Spy Tech

A retro-style advertisement for Spy Tech binoculars and accessories. Features a person looking through binoculars and showcases items like a compass and signal mirror. Text highlights the precision and compact functionality of the products.
Via TycoCollectors.com
  • Why It Was Iconic: Spy Tech gadgets let kids live out their dream of being secret agents.
  • Fun Fact: Spy Tech was part of a broader spy-craze trend, fueled by the popularity of spy-themed TV shows and movies.

33. Jurassic Park Compound Playset

Box of a Jurassic Park Electronic Command Compound playset featuring dinosaur figures and a command tower. The box highlights over 100 phrases and includes accessories like an alarm and missile launcher. Background shows a dramatic dinosaur scene.
Via eBay
  • Why It Was Iconic: A sprawling playset inspired by Jurassic Park with dinosaur cages and sound effects.
  • Fun Fact: The sound effects were activated by pressure pads that triggered famous lines like “Dino damage in sector two!”

34. Password Journal

Box of My Password Journal, featuring a purple cover with a floral design. The package highlights features like thought starters, voice-activated lock, and a safe place for thoughts. A young person is pictured using the journal.
Via eBay
  • Why It Was Iconic: A voice-activated journal that required kids to say a secret password to open.
  • Fun Fact: If the voice password didn’t work, many kids found themselves locked out of their own secrets.

35. Rainbow Art

  • Why It Was Iconic: This art kit let kids paint in multiple colors at once, creating rainbow-like designs.
  • Fun Fact: While the commercials promised “easy cleanup,” many parents found it anything but.

36. Street Sharks Action Figures

A group of five colorful shark-themed action figures with menacing expressions and exaggerated features are arranged on a wooden surface. Each figure has a unique pose and attire, including boxing gloves, roller skates, and fins.
Via Reddit
  • Why It Was Iconic: These action figures of humanoid sharks became cult classics thanks to their “jaw-some” look.
  • Fun Fact: Street Sharks action figures remain popular among collectors and retro toy enthusiasts.

37. Creepy Crawlers

  • Why It Was Iconic: A toy oven that let kids “bake” rubbery insects, bugs, and critters.
  • Fun Fact: Originally launched in the 60s, Creepy Crawlers returned in the 90s as a safer, updated version.

The 90s were a golden era for toys, packed with creativity, fun, and unforgettable memories. From Beanie Babies to Game Boy Color, these childhood classics bring back waves of 90s nostalgia. Relive the magic of your youth and share your favorite 90s toys with friends. Dive deeper into some toy nostalgia and explore our collection of retro toys for more trips down memory lane.

Colby Droscher
Colby Droscher
Colby has been in digital publishing for 15+ years. In a past life he was the Editor in Chief of Literally Media Entertainment brands (cracked.com, ebaumsworld.com, cheezburger.com).

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