As a child, there was nothing quite as exciting as seeing the Toys R Us insert fall out of the Sunday Newspaper. The glossy pages filled with colorful toys sparked countless “I need that” from children completely consumed by the primal need for toys, toys, and more toys.
It’s hard to explain to someone who didn’t live through the Toys R Us of the 90s just how important it was to a kid. It was what Nickelodeon was to kids’ television. Or MTV was to music videos. It was a monolith.
Unfortunately, through a series of bad business decisions, Toys R Us lost its way (and market shares), not turning an annual profit since 2013, it filed for bankruptcy in 2017 and 2018.
But let’s not get mired in all that and remember it for what it’s known for: TOYS!
1. “Race in for values!”
2. It’s pretty incredible to see just how expensive everything was back then
3. Though I totally want one of those Sing-Along Cassette Recorders
4. As a young boy, this was a skip
5. And this stuff was just for babies; skip.
6. Now we’re talking
7. That $99.99 K’NEX set would be over $204 in 2024!
